Purchase processes adapt to every situation

More and more, travelers are adopting the BtoC standards with regards purchasing. At the same time, offers constantly evolve and constitute a temptation for the business traveler to turn away from the booking process imposed by his or her company. We are witnessing how the new economy is invading the business travel world. Proof of this is that some of the new economy’s driving forces, such as Airbnb and Uber, are already offering solutions adapted to the needs of this category of travelers, and taking into account travel managers’ expectations.

In line with this, a 2016 Business Travel Show survey revealed that 20% of Anglo-Saxon travel managers state that their users already use collaborative platforms to organize their work-related trips. ‘We are noticing an evolution in the way that companies and their workers conceive their booking processes for business trips, says Gilles Bobichon, Travel & Expense Management Business Unit Director at DIMO Software. Following the move from off line to online travel agencies, business travelers have recently expressed their desire for the purchase processes they carry out in their professional lives to be equal to the purchase processes they have access to in their private lives. However, these purchase processes cannot always be carried out in the same way due to company restrictions such as complying with travel policy or the travelers’ traceability and safety’ […].

Read the rest of this article (in french) in the Special Edition of GPO Magazine, dedicated to Mobility and Business Travel.